The bubyli Blog

Authenticity is the Key to Creating Engagement with Your Email List In part 2 of our series on engaging with your list of email subscribers I cover the subject of authenticity. It’s a situation that’s probably familiar to many of us – we become so stuck in the pursuit...

It’s Not an Email List, It’s a Relationship Of course, technically your email addresses are a list. It’s a list of people who purchased a product or service from you or said yes to an offer you made at some point in the past. For whatever reason, they agreed that...

How much of your marketing budget are you allocating to online customer acquisition? A fully rounded approach to marketing a local business should include a mix of both traditional and digital marketing. That said, in recent years, the allocation of marketing budgets...