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Developing Know, Like, and Trust Through Opt-Ins

Developing Know, Like, and Trust Through Opt-Ins

Developing Know, Like, and Trust Through Opt-Ins Driving down a major high street, there are likely three or four options for a burger. Which one do you choose? The one you know, like, and trust. Building loyalty comes from repeated positive exposure. Chances are you...
The Dangers of One-and-Done Opt-Ins

The Dangers of One-and-Done Opt-Ins

The Dangers of One-and-Done Opt-Ins Creating an engaging website is time-consuming. A lot of thought goes into the design of a commerce or blog site – even when using a theme. Once the site is complete, it would be wonderful if you could simply post content here...
Time Effective Social Media Strategies

Time Effective Social Media Strategies

Time-Effective Social Media Strategies Trying to maintain a presence across multiple social media platforms can be a huge drain on your time. By employing time-effective social media strategies it’s possible to grow your small business and still have a life....
It’s Not an Email List, It’s a Relationship

It’s Not an Email List, It’s a Relationship

It’s Not an Email List, It’s a Relationship Of course, technically your email addresses are a list. It’s a list of people who purchased a product or service from you or said yes to an offer you made at some point in the past. For whatever reason, they agreed that...