Customise Opt-Ins for More Sign Ups
Have you noticed that when you spend time around a certain smell or see the same thing every day, you hardly notice it after a while? From blight to beauty, being around the same view sort of makes you blind to it. That’s why people can live near a wastewater treatment plant and not be bothered by the odors.
It’s the same for websites. Though they don’t smell, they certainly can start to look alike. This can diminish the impact that the layout has over time. Visitors can become immune to the effects that a once strategically-placed opt-in may have had. It simply goes unnoticed now. Likewise, people have gotten wise to the pop-up opt-in form and easily click the small x when it intrudes on their time.
Getting the opt-in requires clever, customised, attention-grabbing ways to encourage a sign-up. Mildly curious visitors may forgo an opt-in if they aren’t hunting for specific information the moment they land on your site. Making things interesting can woo someone who might otherwise pass up a bland and hardly noticeable offer.
Here are some clever ways to customise opt-ins for more sign-ups:
- Use Free Tools
- Try Leadpages
- Use Unexpected Real Estate
Freebies! There are many resources out there designed to help create effective and eye-catching opt-ins. They are always evolving and usually come with support desks that can help further your customisation and shorten your learning curve. Try Sumo (formerly SumoMe), which has free tools for your website and mobile presence.
Learn Leadpages: Leadpages claims you can “turn clicks into customers” and they mean it. Their all-inclusive packaging makes creating lead generating opt-ins bulletproof. They are a paid service that might be perfect for you if you are ready to increase your traffic and sales exponentially.
Ocean-Front Web Property for Sale: You worked hard to create a website that makes the most of the real estate. Your headers are on-point and you were smart when you created your about me page. You’ve even got a 404-page ready when someone accidentally clicks a broken link. Why not get clever with the real estate you’ve already got? Think outside the box and find ways to use your pages for opt-ins. You can use your about me page to share your personal favorite bit of information, after a visitor opts-in, and give your visitors an unexpected tidbit they won’t find on your home page. Use your 404 pages to apologise for a broken link with a value-packed freebie. Make sure you use all your real estate wisely and share an unexpected Easter egg here and there.
Make sure your site has unexpected and customised opt-in opportunities that don’t get lost in a sea of information. You can increase the sign-ups and the enjoyment of your visitors when you create special opt-ins that grab their attention and get noticed.
You’ll find the first in this series on using Opt-ins to grow your business here.