Why Missing Inbound Calls is Costing Your Plumbing Business Money

As a plumbing and heating engineer, your phone is one of your most valuable tools. Whether it’s a homeowner with a leaking boiler or a landlord needing an urgent repair, most potential customers pick up the phone when they need your services. But what happens when you’re too busy to answer?

Many plumbing businesses don’t realise how much money they are losing simply by missing inbound calls. And if you’re running paid ads, those missed calls are costing you even more. Let’s look at a real-world example that highlights the true impact.

The Cost of a Missed Call: A Real-World Example

One of our plumbing and heating clients invested in a Google Ads campaign to generate more customer inquiries. As part of the campaign setup, we included call tracking and call recording to monitor the effectiveness of the ads.

What we discovered was eye-opening:

• A significant number of calls from potential customers were going straight to voicemail because the business owner was either busy on another job or engaged in another call.
• Each missed call was costing between £10 and £11 in pay-per-click (PPC) fees, without generating any revenue.
• Customers who reached voicemail rarely left messages, meaning those leads were completely lost.

This is a common issue for small plumbing and heating businesses. While you’re out working hard on jobs, new customers are calling, and if they don’t get an immediate answer, they simply move on to the next plumber on their list.

The Real Impact of Missed Calls on Your Business

1. Lost Revenue

Each missed call represents a potential job that could have brought in hundreds, if not thousands, of pounds in revenue.

2. Wasted Marketing Budget

If you’re paying for Google Ads, Facebook Ads, or any other form of marketing, a missed call is not just a lost job—it’s money down the drain.

3. Damage to Your Reputation

When customers can’t reach you, they may perceive your business as unreliable. A prompt response can make the difference between winning a loyal customer and losing them to a competitor.

How ‘Missed Call Text Back’ Can Help You Capture More Business

The good news is that there’s a simple and affordable solution to this problem—Missed Call Text Back. This software ensures that every missed call automatically triggers a text message to the caller, reassuring them that their inquiry is important and that you’ll return their call soon.

How It Works:

✅ Instant SMS Response – As soon as a call is missed, the caller receives a professional, customised text message.
✅ Keeps Customers Engaged – Instead of calling your competitors, they know you’ll get back to them within the hour.
✅ Boosts Conversion Rates – A follow-up call after an automated text significantly increases the chances of securing the job.

For example, your message might say:
“Sorry we missed your call! We’re currently assisting another customer, but we’ll call you back within the next 60 minutes. If it’s urgent, please reply to this message, and we’ll prioritise your request.”

This small but powerful tool can help plumbing businesses capture more leads, increase revenue, and maximise their advertising investment.

Don’t Let Another Customer Slip Away – Take Action Today!

If you’re spending money on marketing but losing leads to missed calls, it’s time to take control. A ‘Missed Call Text Back’ system ensures that no potential customer is left hanging, giving you a second chance to win the job.

Get started today and stop losing business to missed calls! Contact us now to find out how we can set this up for your plumbing business.