How Can A Premium Domain Name Help My Startup Find Success?
Today’s business world almost revolves around the internet. So, any business owner who wants to create a successful company should consider investing in a premium domain name.
Why is that? Well, the reason is clear when you realize that your business website is a virtual storefront, and the domain name is the virtual land where it’s located.
Yet, premium domain names aren’t like basic digital property; they’re more like luxury homes. This is because, much like a luxury home, premium domain names are often costly due to high demand and limited quantities.
Still, premium domain names are the only option for internet-based businesses that want an advantage over their competitors to grow their brand’s reputation and trust quickly.
But this is just a small way in which a premium domain name can help your startup succeed. So, today, we’ll discuss why premium domain names are a must-have for your startup.
What is a Premium Domain Name?
Premium domain names are high-quality web addresses that are catchy, short, and generally end with a .com extension. Investing in one of these domains gives you the best opportunity for branding.
The reason for this is simple: these domains contain unique characteristics that make them stand out from the competition while also helping visitors find your website online.
One of the easiest ways to find the perfect premium domain is to use a product name generator.
What Makes it a “Premium Domain?”
To understand why they are called ‘premium’ domains, you need to first know that entrepreneurs buy domains to represent their brand, to use as a marketing resource, and sometimes just to keep their competitors from stealing the idea.
Companies will happily pay more for a domain name if it better helps with their branding and marketing objectives.
Here are some vital attributes that define a premium domain:
- The name is short: The shorter the name, the more memorable it is
- The name is brandable: It’s easier to build a brand around a premium domain name
- It delivers a message: Consumers can easily see what your product or service is all about
- It uses a popular extension: There are many website extensions, but .com, .net, .org, and .io are by far the most trusted
- They are good for SEO: These domains are SEO-friendly because they often match exact search phrases
Why Should I Consider Buying a Premium Domain for My Startup?
- Guarantees the Best Domain Name for Your Startup
Vegas.com LLC is an online travel company headquartered in Las Vegas, Nevada. This company understands that the best way to represent your business in today’s digital world is with the help of a premium domain name.
This is the reason that they paid $90 million for the domain name LasVegas.com.
- It Ensures People will Find Your Startup
Investing in a premium domain name makes it easier for potential customers to remember, search, and find your business online.
Let’s say you own a discount pet store and want customers to find your website quickly and easily. A premium domain name such as discountpets.com is much more memorable than thebestcheappetproducts.com.
- Boosts Your Startup’s Credibility
Choosing a premium domain name enhances the trustworthiness and credibility of your brand’s online presence. In turn, customers are more likely to browse products and make a purchase from your site.
- Prevents Competitors from Using Your Name Against You
Let’s say you own an online shoe store called Trendy Soles. One major factor that could potentially impede future growth is if trendysoles.com is already registered to another owner, and it doesn’t even have to be a competitor.
The point is, if you don’t secure the premium name, a competitor may and then use it against you. This would result in lower traffic and sales on your site.
Premium Domains are an Excellent Investment for Startups
Sure, they can be costly on secondary markets, but premium domain names are well worth the money. It’s one component that every company should consider because it embodies a brand’s credibility and trustworthiness.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
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