How Marketing Automation Can Win You More Jobs (Without More Admin)

Picture this. You have ended the week full of client meetings and conference calls for proposal presentations, only to be dumped into weekend follow ups of emails, leaving your leads hanging, and social posts being scheduled. Sound familiar? For many small companies and freelance professionals, admin pretends to eat into time that could rather be spent winding up on the activity one enjoys. This is where marketing automation comes in; it is not a cold, corporate machine but an assistant inside working quietly for you while you concentrate on the big picture.

The silent worker in your business

Marketing automation is essentially a combination of tools and processes that serve to keep repetitive marketing tasks off your hands. It builds an image of a ghost helper that sends follow up emails to prospects, reminds clients of upcoming appointments, and ensures the continuity of your social media activities, all without you having to lift a finger. Another advantage is that, once these systems are set up, they never need anything else from you, working around the clock to capture leads and nurture them till the booking or buying stage.

As well as saving money by cutting wages, if used in the right way, marketing automation ensures brand consistency and responsiveness. No more missed follow ups or hurried, last minute campaigns. It is going to be all in the books, well crafted, and right on time.

Turning leads into loyal clients

Automation will give magic confidence. Imagine a customer filling in an application form on your site. Immediately there will be an automated courteous e mail that thanks them for their inquiry and provides information that will be of use to them concerning your offerings. Then, over the next weeks, a few more automated e mails will be sent with handy tips, success stories, and gentle reminders to schedule a consultation. The ball will be rolling while you are enjoying having no inbox.

Such well timed communication will put you in the mind of your consumers. They make you feel “looked after” and “informed” and will be much more inclined to pick you over a rival when they are ready to sign on the dotted line.

Less admin, more impact

One of the most common reasons business owners put off marketing is the sheer amount of admin it seems to involve. However, automation lets you design a workflow once and watch it unfold on its own. It might be scheduling social media content for the upcoming month, setting email sequences to greet and welcome subscribers, or just making sure happy clients get reminded to leave reviews.

This means that you work smart rather than hard. You can put your energy towards really doing amazing work and generating good vibes because your automated systems are working to keep the pipeline flowing.

Where to start

Being new to marketing automation, start small and do one or two areas where your current level of manual labour is very high. Lead chasing, follow up emails, or scheduling posts – from that perspective, you look for an automation tool to take care of those kinds of concerned tasks.

The key thing to remember is that automation works well when it has a personal feel to it. Avoid generic, overtly sales speak. Try to maintain a friendly tone and have your content actually serve a useful purpose. The more value they gain, the more trust will develop.

The bottom line

Marketing automation is not something developed to replace the human touch; rather, it is intended to provide more space for it. Giving repetitive tasks to technology allows more time for connecting with people: their needs and desires. It is a slight shift, yet it might very well mean a major difference in how one works and in the results obtained.

To see how this can work for your business, take a look at what Bubyli offers.