How Marketing Automation Can Turn More Leads Into Jobs for Trades Businesses

For all and sundry with a trades business, they know how difficult it can be to juggle everything. At one point you are quoting jobs, then there comes the moment where you need to go back with an enquiry that came via Facebook three days ago; maybe somewhere in between you are ordering materials and sorting the invoices. Too much. And when the work rush hits, leads will quickly go down the list. And that’s when marketing automation steps in and saves the day.

So, what exactly is marketing automation?

It’s like a helping hand that never takes a break. Marketing automation software performs those monotonous tasks that busy business owners simply do not have time to do. Following up with emails, setting appointments, and reminding customers of quote acceptances are all tasks that can be automated. It is not about replacing the human element but rather blocking off time in order to handle money making activities that really require human intervention.

Why it matters for trades businesses

Let’s be honest; most trades get enough queries. The real challenge is in converting those leads into confirmed jobs. Perhaps you get a message from someone enquiring about a quote. You give them a reply, and then nothing. You meant to follow up, but life sucked you dry for a while. Days slipped away, and that lead turned cold. Automation handles these follow ups for you. A courteous email or text reminds the customer that you are still out there, ready to serve.
You can even set things up so that prospective clients are kept in the loop with important updates and valuable tips. Now they really will think about your business well, without any effort on your part. That sort of thing is simple and very effective.

Keeping it personal (without doing it all manually)

You might worry that automation sounds mechanistic. The good news is, it really doesn’t have to. You can charm people with messages that chime exactly as you would write them: friendly, human, and straight to the point. An example would be going against a cold. “Your quote is attached,” and prefacing a slightly lighter note: “Hey Sarah, just sending over that quote we talked about. Let me know if you’ve got any questions!” The little things matter an awful lot.
And it’s not limited only to emails, either. You can automate reminders, thank you notes after a job is done, or even requests for reviews solicitation. Imagine how much stronger your reputation could be if each satisfied customer called in a glowing review simply because of a well-timed nudge!

Making your marketing work smarter

Marketing automation can do more than just save you time; it also gives you an exact picture of what works and what doesn’t. You can find out which messages get opened, what gets clicked on, and at what time the response will most probably take place. Contrary to that, you use the data for fine-tuning everything so that you spend less but get more from your marketing investments.
This will translate to more jobs booked, fewer opportunities missed, and satisfied customers for trades businesses. Once it’s set up, this is one of those things you’ll wonder how you ever got by without.

Getting started

If all this sounds great but a bit technical, don’t worry. You don’t have to figure it out on your own. At Bubyli, we help local businesses like yours make sense of online marketing and get real results. From setting up marketing automation to managing SEO and ads, we’ll help you turn more leads into actual jobs, without adding more to your plate.