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Local SEO Packages

Search engine optimisation for local businesses or local SEO comprise a range of strategies that will get your business in-front of the people that are searching for your product or service, helping you to generate more sales and leads.

We’ve taken these local SEO strategies and packaged them into a range of simple pay-monthly plans.

And if you’re a startup that doesn’t have a website yet then our plans include a free 5-page website to get you started, making our local SEO packages some of the most cost effective available.

Get Found by The People You Want to Serve

Years ago, if somebody was looking for a local business they would pick up their copy of the Yellow Pages or Thomson Local directory and flick through until they found the business they were after.

Those paper directories no longer exist; they have been replaced by their online equivalents.

But when somebody is looking for a local business today they won’t necessarily go to Yell.com. They will turn to their favourite search engine and perform a simple search. That search will more than likely be structured in one of the following ways:

Either, the business they’re looking for followed by the town or city where they live…

google local search place

Or, the business they’re looking for followed by the phrase “near me”

google local search near me

This structure relies on the fact that the search engines use various location services to judge geographically where we’re performing the search from.

The aim of local search engine optimisation (SEO) is to get a local business to show on the first page of the search engine results for the product or service that the business provides.

google search results local 3 pack

The business could appear in the organic results section or the Google My Business section or quite possibly both.

This first page ranking is achieved through the implementation of a number of on-site and off-site techniques.

  • On-site SEO – is the website optimised for mobile visitors. Keywords or keyphrases that relate to the product or service that you offer followed by your location e.g. “dentist in Brentwood” or “coffee shop near me”. Inclusion of business name, address and phone number. Standard on-page SEO such as keywords in headings, title tags, URL. If the business has multiple locations then create separate pages for each location.
  • Google My Business – Has the business listing been claimed on Google and is it fully optimised.
  • Bing Places – Has the business listing been claimed on Bing and is it fully optimised.
  • Citations – Audit online directories to ensure that name address and phone number details are consistent. Build more citations, a minimum of 50.
  • Schema Markup – include local business schema on website.
  • Reputation management – Aim for a steady stream of reviews on platforms such as Facebook, Yelp, Google. Demonstrate engagement by responding to all reviews.
  • Content Creation – Create new content around product or service keywords. Look for opportunities to ‘guest blog’ to gain a link back to your website. Particularly look to guest blog on local websites if possible.
  • Reverse engineer competitor websites – If a competitor is ranking above yours look at the competitor’s website metrics to understand possible reasons why and look to address any gaps.
  • Post regularly on Google My Business – Posts last for seven days, aim to always have a post active. Create offers. Announce special events. Upload images related to the business (products, employees etc.).
  • Track Progress – Use tracking and reporting software to monitor progress.

 

Local SEO Packages

 

Get Found by The People You Want to Serve

Years ago, if somebody was looking for a local business they would pick up their copy of the Yellow Pages or Thomson Local directory and flick through until they found the business they were after.

Those paper directories no longer exist; they have been replaced by their online equivalents.

But when somebody is looking for a local business today they won’t necessarily go to Yell.com. They will turn to their favourite search engine and perform a simple search. That search will more than likely be structured in one of the following ways:

Either, the business they’re looking for followed by the town or city where they live…

google local search place

Or, the business they’re looking for followed by the phrase “near me”

google local search near me

This structure relies on the fact that the search engines use various location services to judge geographically where we’re performing the search from.

The aim of local search engine optimisation (SEO) is to get a local business to show on the first page of the search engine results for the product or service that the business provides.

google search results local 3 pack

The business could appear in the organic results section or the Google My Business section or quite possibly both.

This first page ranking is achieved through the implementation of a number of on-site and off-site techniques.

  • On-site SEO – is the website optimised for mobile visitors. Keywords or keyphrases that relate to the product or service that you offer followed by your location e.g. “dentist in Brentwood” or “coffee shop near me”. Inclusion of business name, address and phone number. Standard on-page SEO such as keywords in headings, title tags, URL. If the business has multiple locations then create separate pages for each location.
  • Google My Business – Has the business listing been claimed on Google and is it fully optimised.
  • Bing Places – Has the business listing been claimed on Bing and is it fully optimised.
  • Citations – Audit online directories to ensure that name address and phone number details are consistent. Build more citations, a minimum of 50.
  • Schema Markup – include local business schema on website.
  • Reputation management – Aim for a steady stream of reviews on platforms such as Facebook, Yelp, Google. Demonstrate engagement by responding to all reviews.
  • Content Creation – Create new content around product or service keywords. Look for opportunities to ‘guest blog’ to gain a link back to your website. Particularly look to guest blog on local websites if possible.
  • Reverse engineer competitor websites – If a competitor is ranking above yours look at the competitor’s website metrics to understand possible reasons why and look to address any gaps.
  • Post regularly on Google My Business – Posts last for seven days, aim to always have a post active. Create offers. Announce special events. Upload images related to the business (products, employees etc.).
  • Track Progress – Use tracking and reporting software to monitor progress.

 

Website & SEO Packages for Local Businesses

For local business owners looking to launch their first website or replace an existing website we’ve created a range of cost effective packages.

All packages include:

  • A bespoke, responsive WordPress website.
  • Website hosting on a WordPress recommended hosting platform.
  • Business Domain Name (.co.uk or .com).
  • Fully managed to include website backups and the application of all software updates.

 

All packages are subject to a £149 setup fee and a 12 month minimum term.

At the end of the 12 month term we will move you onto one of our hosting packages or you’re free to move to another hosting provider.

Interested in learning more?

Please call on +441277 552040 or click the button below and fill out the contact form and we’ll get back to you.

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Elizabeth Charles (London) Ltd
T/A Bubyli Internet Marketing
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Tel: 01277 552040

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