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Turning Site Visitors into Customers

It’s no secret that gaining customers is key to operating a successful business. With so many competitors in the market this can seem like a daunting task but, believe it or not, there are a few simple things you can do to help gain and keep customers.

1. Search Engine Optimisation

In order to gain customers, individuals first have to be able to locate your company. In the digital world, an excellent SEO service is paramount to the success of your business. The less exposure you get, the less income you get. If you don’t want your competition to win easily, fight back and get optimised. Experts can help and specialise in uncovering the best keywords to target, which can blend smoothly into the content on your website and show up on the top engine search results, such as Google.

With new technology comes new ways to optimise your site, that’s why voice search optimisation is also a key aspect in gaining customers. More and more consumers on the go are using voice search on their mobile devices. Making sure your website content appeals to multiple kinds of searches ensures you aren’t missing out on any business opportunities.

Earning reviews can also help your search results. Gaining positive online reviews helps your ranking while simultaneously encouraging confidence and trust in your company. Make sure you’re doing all you can to facilitate positive reviews by not only offering the best products or services but by following up with customers and responding to their feedback proactively.

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2. Keep track of your Customers’ Patterns

Tracking consumer patterns and website traffic is an invaluable tool for every company. Google Analytics is a web analytics service that tracks and reports website traffic. This tracking and analysis offers valuable insight so that businesses are better able to understand their customers and optimise on their web traffic.

As technology changes and evolves so should your presentation. Google Analytics allows businesses to gain a better understanding of their successes and provide essential insight into the habits of potential customers. Businesses across the board, of all shapes and sizes, have been able to improve customer engagement and increase click-throughs for content promotions utilising Google Analytics.

The internet is a wealth of information and options and it has never been more important to understand how your customers think. Understanding and tracking patterns of consumer behavior can benefit all aspects of your business and marketing. Google Analytics is an incredible tool to use in order to bring your business to the forefront of web traffic by turning data into marketing insight. This data allows you to track landing page quality and conversions in order to monitor and set business goals like sales or lead generation.

High-level approaches like these, can identify areas of improvement for business pages with techniques like funnel visualisation, where visitors came from, how long they stayed, and their geographical location. With e-commerce reporting Google Analytics can also track sales activity and performance by monitoring transactions, revenue and other valuable metrics. Google Analytics also features Cohort analysis which helps businesses improve marketing strategy by providing information on the behavior of component groups of users outside of your current user population.

The fact is that 55% of the top 10,000 websites are using Google Analytics to gather statistics and better understand their consumer base. By not utilising a service like this, you could be missing out on crucial information that helps your business traffic and conversions rocket.

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3. Email Capture

As a business, it is essential to understand the importance not only of gaining new customers but driving those customers to return. An easy and effective way of doing this is by capturing emails and compiling a list that will allow you to easily and speedily interact with customers, generating more sales opportunities and opening up a line of communication.

With all the benefits of digital marketing, businesses also face the challenge of converting traffic into sales. Even customers interested in what you’re selling may be led away from your site without making a purchase. Email capture gives your business the opportunity to market to consumers over an extended period of time, potentially converting individuals that may not have been otherwise.

Have customers subscribe to your business by asking for customer contact information, and emails specifically. Collecting this information engages customers and lets you consistently market to them. Since emails have higher click-through rates than other channels you will be bringing in more sales opportunity. 

Email also provides a direct channel from your business to the consumer. If you invest time in building and following up with your email list, you are able to reach customers via their personal communication. Email allows you the unique opportunity to tailor messages and control how your message is displayed. Finding the right tone and message for your client base can help encourage customer engagement.

Besides generic marketing, email can be used to deliver tailored or targeted messages to specific clientele. Personalised messages based on an individual’s purchasing history and buying patterns are more likely to solicit further business and develop customer loyalty.

Email can be highly effective as outgoing marketing but it can also be an effective tool for customers to use to contact you. Having your email readily available on your website, and having an option for customers to email you directly can be a highly valuable method of communication. If you do provide this options (and you should) you need to make sure you are staying up to date with your communication, responding to customer inquiries and feedback in a timely and appropriate manner, making the customers feel appreciated and heard.

Allowing the easy option for customers to contact you via email gives them a simple way to have any questions answered, it can also be productive to gain insight into customer habits or site issues. Individuals could also use your contact email to send reviews and feedback, providing useful information on the successes and areas of opportunity for any business.

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Converting site visitors into customers may seem difficult but by analysing your industry and optimising your online presence, you can make the most out of your web traffic, increasing profit and building success. It’s also always a good idea to talk to experts if you need more information on running the most effective website for your business.

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Elizabeth Charles (London) Ltd
T/A Bubyli Internet Marketing
Brentwood, Essex CM14 5UE
Tel: 01277 552040